Naming your business or product is a crucial element in the marketing process. Here is a step-by-step approach to finding the right name and some helpful tips to consider when launching your business or product online. Step 1: Start with a Naming Brief Before you can find a good name you'll need to develop a road map for success. That's what a naming brief is. A written document which defines your goals and objectives for the name. Without this guidance, you will be literally fumbling Continue Reading
How to Name Your Farm or Ranch
We bought a lovely little farm on five acres years ago and wanted to find a suitable name for it. But after coming up empty with internet searches, I resorted to my own independent research and inspiration. Zephyr Hill Farm was born. Life and literature are filled with delightful names: Green Gables....Sunnybrook Farm.....Ponderosa Ranch.....Misselthwaite Manor..... If they can do it, so can you! But don't expect inspiration to come in an instant. Allow plenty of time for your imagination Continue Reading