Naming your business or product is a crucial element in the marketing process. Here is a step-by-step approach to finding the right name and some helpful tips to consider when launching your business or product online. Step 1: Start with a Naming Brief Before you can find a good name you'll need to develop a road map for success. That's what a naming brief is. A written document which defines your goals and objectives for the name. Without this guidance, you will be literally fumbling Continue Reading